Albuquerque or Denver for the holidays? Dueling ads aim to entice visitors

Eddie Garcia

ALBUQUERQUE, N.M. — The fine folks at Visit Denver are apparently working overtime buying slick, expensive ads in local New Mexico papers. This beauty, seen in the Albuquerque Journal, tries to entice all New Mexicans to spend holiday dollars in Denver.

Not so fast, says Tracy Cox, the social media and content specialist at Visit Albuquerque.

“Of course, Denver has really wonderful events for the holidays, but so does Albuquerque,” Cox said.

Cox points to more than 300 years of unique, cultural holiday traditions right here in the Duke City, such as the luminaria tour.

“The significance is that these luminarias light the pathway for Jesus to Jerusalem, and this has remained such a strong influence in our holiday traditions in Albuquerque,” said Cox.

From Uptown to Old Town and everywhere in between, Cox says Albuquerque offers the following:

“It’s also currently in the running for 10 best parades with USA Today, holiday parades, yes,” Cox said.

So what gives with Denver targeting Burqueños? It turns out many cities advertise across the nation; it’s a fairly common practice. In fact, Cox said, Visit Albuquerque frequently entices people in Denver to come here.

“I can guarantee that a lot of other cities across the country are seeing really wonderful promotions about ABQ and encouraging those to visit throughout the holidays and the rest of the year as well,” Cox said.

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